SiteLink Updates Google Maps Interface and CRM Module

admin — Sat, 23 Oct 2010 02:38:54 +0000

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SiteLink Updates Google Maps Interface and CRM Module

Raleigh, NC (Vocus) October 22, 2010

SiteLink, the widely used software for self-storage and portable storage, announces its next-generation Google Maps interface and CRM (customer relationship management) module. Operators map their competitors and tenants and create ads based on SiteLink Web Editionâs postal code and marketing analysis.

CRM tools help operators interact with tenants and connect to listing services, call centers and web sites. Web Editionâs CRM Module grows rentals by tracking leads and conversions. Using Web Editionâs marketing analysis, operators tailor emails, letters and ads to each demographic group.

Says Peter Gioiello, Post Managementâs Vice President of Operations: âWeb Editionâs CRM features have proven invaluable in bringing new leads and converting them to paying rentals. We lease more units because Web Editionâs open interface links to all of our lead channels, including our web site, listing services and call center.â

The Google Maps interface builds on Web Editionâs CRM module. Plotting customers and competitors on Google Maps helps to spot trends in customer behavior and optimize ad campaigns. Web Edition segments customers by postal code to fine tune advertising and revenue management.

âWeb Edition users visualize competitors and tenants with Google Maps,â says Markus Hecker, SiteLink’s COO. âThe postal code analysis adds tremendous value to both advertisement and revenue management decisions. Web Editionâs vast marketing tracking lets operators craft better messages and deliver them using Web Editionâs powerful, built-in email functions and services like Constant Contact.â

About SMD Software:

With more than 4,000 installations, privately-owned SiteLink Web Editionâs popularity stems from its user-friendly, fast and reliable design. More than 60 of the top 100 operators use Web Edition today. Superior architecture and design lower the cost of ownership make Web Edition a favorite of operators of any size.

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SiteLink Updates Google Maps Interface and CRM Module

Google Releases Its New Browser Named Chrome Still In Beta.