Well, after many years of Google querying the DMOZ search engine as a another basis for generating PageRank and consuming new search information for its index… They finally decide to pick up on this technique, to a degree anyway. When logged in to your Google Account (any of them and/or have the Google Toolbar installed and logged in) you can now interact with your search results in the SERP’s or Search Engine Results Pages after your query to Google’s database or rather use their search engine. There are 2 options. One being to get rid of the result during future queries and one to promote it. Just when you think Google search can’t get any better right. Well check it out but, be aware that your data is shared amongst the public as you should get a notice warning essentially describing your consent to do so. I think it’s a great feature. However, as with any human touch, is this really just another informational highway for another congested series of new routes for SEO (Search Engine Optimization) and SEM (Search Engine Marketing) junkies to “jam” up the everyday information that we searchers are after. Every day searching as an average user gets more and more frustrating and our “keywords” need to be even more precise to find what we’re looking for. Constantly, SEO and SEM professionals and enthusiasts are hurdling obstacles in which search engine technology is trying to put a stop to… faked or engineered search results. Google prides themselves on quality “Organic” or “Natural” search results.
In conclusion, for us, as businesses… keep this in mind when developing your search engine marketing and keyword phrase choices. Why? Now you aren’t just going against computers to keep those top rankings on the first page in Google but, you’re going against the very best, the elite, the people searching for you. If we the searchers think you’re doing a good job and have a lot to offer, then you’ll get a vote on that special “Promote” button Google has so kindly placed next to our search result. Otherwise, although the other option doesn’t say “Demote”… I find it hard to believe Google won’t consider that value when determining who’s on top of their search engine results. Just a thought. You be the judge. If you need anymore demystifying questions answered, don’t hesitate, contact us! :_D


