Android, IOS & Mobile Websites

Mobile web development is booming with opportunities for businesses to take advantage of an exponential rise in the use of mobile devices. Now it is easier than ever for people to stay connected to the internet wherever they are at without having the need to have a personal desktop computer. Anyone with a phone or tablet can now access the internet with speeds reaching that of high speed internet connections which until recently were only found in homes and businesses.

The Need For Mobile Web Developers

First it was simple web pages with text and images to fully interactive applications ranging from blogs to immersive 3D environments like Google Earth and video games. Now we have yet another evolution in internet access technology that needs to be addressed by every web site owner actively running a web site.

Mobile Technology

Mobile technology has been very limited in its capabilities and incredibly slow up until devices like the iPhone went on sale in the United States on June 29, 2007. Mobile devices started off with a system called WAP, or otherwise known as Web Application Protocol. Today, thanks to the popularity of the iPhone's release, more and more phones are being sold with smart phone capabilities. This means desktop-like performance and high-speed connections with streaming media and anything requiring high data transfer. They support the latest web technologies like HTML 5.0, CSS 3, Javascript, and in some devices Adobe's Flash player is supported.

Mobile Web Site Optimization

Mobile web site optimization is taking your current site and simplifying it for mobile devices and tablets. Yes it is true most smart phones and tablets can navigate and use other parts of your site in its browser in full. However, these mobile devices are typically much smaller in size and have limited capabilities for user interaction such as not having the ability to right click or having to zoom in and out on areas of your web site because it is too small to see at 100% of its size. The solution to these issue is to make your web site mobile web optimized. This requires taking your current web site and recreating it or massaging it into a more friendly layout for mobile devices. Your web site will be able to detect whether or not it is being viewed through a mobile device or desktop computer and switch layouts on the fly appropriately. With a mobile optimized web site users can quickly find what they are looking for without having to constantly zoom and scroll around your web site eventually frustrating the user and causing them to leave. Without a mobile web optimized site, even though internet connection speeds are fast in most locations, there are a lot of locations where mobile carrier data networks are still catching up with the times. That being said, those users will experience your site but, will have to wait longer for your site's images and media to download. Optimizing your site for mobile devices will shrink your site to its core to also allow those users with slow connections to much more efficiently and quickly browse through your web site. In conclusion, with optimizing your web site for mobile devices and tablets, your web site will be easier to navigate, faster to download, produce more conversions, and ultimately create an overall increase in your ROI (Return On Investment).